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Valentino, known for timeless elegance and high couture design as well as their iconic red hue, introduces "Voce Viva," an aromatic fragrance which captures the harmony between voice, sound and scent. Launched in 2020 under Honorine Blanc and Amandine Clerc-Marie's creative direction this scent celebrates femininity while asserting power and individuality.
Voce Viva delights its listeners from its first note with a vibrant crescendo of Italian Bergamot, Mandarin Orange and a zesty hint of Ginger - creating an energetic introduction reminiscent of a timeless musical work's opening act.
As the fragrance opens up, its heart notes provide a melodious duet between Orange Blossom and Golden Gardenia; each floral note serves to portray femininity's core values: strength combined with vulnerability.
Voce Viva stands on solid foundation, and in Voce Viva it's the base notes that give it depth and warmth. A tantalizing blend of sweet Vanilla and creamy Tonka Bean work in perfect harmony with sensual Musk, Sandalwood and oakmoss to evoke the rich tone of an emotional voice that resonates and lasts - creating an unforgettable impression.
The bottle itself is an art piece. Deceptively simple yet sophisticated, its clear glass encases radiant fragrance within while featuring a glowing V - an emblem of Valentino. The soft elegance contrasts beautifully with modernity as represented by rock studs from Valentino; vibrant red adds passionate energy into its overall presentation.
Voce Viva goes beyond fragrance and bottle: it is a powerful narrative about women, their voices, individuality and essence. Lady Gaga perfectly represents this vision with her unique voice and presence as the face of its fragrance campaign; thus making the story of Voce Viva an intimate narrative rather than simply written out on paper.
Valentino goes beyond offering just a fragrance with Voce Viva: they create an anthem for every woman to remind her that her voice, just like her scent, is powerfully her own and irreplaceably hers.
